Next Generation Government Relations and PAC pr STRATEGIES

Surgical Precision, Artificial Intelligence and Publicity 2.0

Finally, The Dynamic PR Strategy that will give you your own movement!

This Unique and Powerful PR and Promotion Strategy is Designed Exclusively for:

  • Government Relations Executives

  • Political Action Committees 

  • Political Organizations

Within the first 60 days of enrolling in our program, the following benchmarks will be achieved:

Male Speaker

Keynote Speaking:

An industry niche forum will be created with you as the executive director, complete with website, content, and program schedule and Livestream setup for virtual events or National Press Club for Washington DC-based events.

Media Interview

Massive Media Coverage:

We will utilize our A.I. driven media outreach technology that will pitch you to the media with surgical precision 100s+ of times each month. You will receive powerful PR from the very beginning.

Experts Panel

An Entirely New Level of Thought Leadership:

From the moment you submit your intake form, you'll begin to see forward movement. Within the first 48 hours, your one-page media document, forum, media outreach research, and A.I. platform keyword research will be moving with full force. By the end of the first week, you'll see interview bookings begin to hit your calendar. And this is only the beginning.

Man in Car

Exponentially Grow Your Support Base:

Our proprietary data-driven capabilities for both media outreach and industry stakeholders offers a new world of opportunities for even the most seasoned veteran in this space. Targeted outreach, A.I. driven automation, and an entire menu of game-changing options are all yours to explore and utilized to maximize your initiative and drive a new frontier of elevated results.

Image by Austin Distel

Virtual Podcast Show Tour:

Our virtual podcast interview tour places you on industry niche shows with a hyper-targeted audience of enthusiasts who are ready to respond to your message.

Image by Paul Calescu

Our AI Technology Helps You Exceed Client Expectations

With access to our proprietary, A.I. fueled media outreach platform, your initiatives step directly in front of the media outlets and journalists 1000s of times each month. The earned media engagements made possible by our platform is heaven sent to your initiative stakeholders.

And much more!

 
banner-black and white.jpg

What if we told you we could take the public narrative for your niche topic, tie it up in a bow, and hand it to your initiative on a silver platter? Interested? Good! What you're about to read will change everything you thought you knew about influencing hearts and minds, while triggering emotionally charged audience participation.

This is not your traditional suit and tie, charge significant fees for the illusion of movement type of public relations. Our strategy was born out of the disintegration of trust in traditional news media, the automation and tactical targeting of big data, psychographics, and the application of artificial intelligence and machine learning.  We can do more from an internet connection, and a laptop than your current firm will do in the next three months.

So, you have an initiative and want to grow your flock of influential converts while cultivating and nurturing the interest from the audience you’ve already won over? Done! We'll give you your nationwide movement, complete with a 2.0 messaging megaphone and narrative ownership strategy on steroids!

Whether you’re a political action committee, a government relations executive, or a network of political organizers, your mission is to bring synergistic interests together for meaningful change. The problem with political movement initiatives and strategy is that organizations fear new frontiers. Therefore, they are reluctant to evolve and thus become used to losing. Right now, your current public relations firm looks the same, sounds the same, bills the same, talks the same, and even maneuvers the same as every other firm.

The question becomes, “How do you avoid getting lost in the noise that is perpetuated by a 24-hour news cycle, and competing interests to influence the narrative?” You have to understand that traditional communication vectors are useless against the extensive coverage and viral social media potency offered by the behemoth capabilities of the digital space.

Our strategy will indeed give you the movement you’re seeking. We apply the ingredients of your narrative to proprietary and open-source tools, tactics, procedures, and technology stacks. We combine machine learning, artificial intelligence, dynamic data sets, and “in the trenches” experience to provide you the most potent influence mechanism.

You've used traditional PR, but they're forcing you into the same futile competition for the narrative that you’re currently losing. The game has changed. The vectors of communication have changed. The rules of engagement have changed. And the traditional singular approach model has morphed into a multi-pronged hybrid approach. Success in controlling the narrative starts with understanding today's influence positioning, and its continuous reset and refresh cycle.

The roots of our program were uniquely formed to compete in David vs. Goliath situations. Our ideal client is fighting an uphill battle against a larger, more experienced ideology, initiative, or organization and needs a solution that is swift and all-encompassing.

Each client’s goals are different; therefore, each package is different, but here are a few of the common threads that most clients rave about:

publicity_edited.jpg

Livestream Press Conference (can also be recorded):

We will set up, host, record, and promote your live stream event to media, industry, and more. When it comes to invites and outreach, our unique data platform allows for precision targeting with the most up to date information available. Our dynamic database compares data integrity at over 11,000 endpoints to ensure its accuracy. We will promote your live stream to 10,000+ targeted viewing prospects and will send them a video link after it is recorded along with a link to your original research. And Yes, this is all CAN-SPAM compliant, and in most cases, these lists are custom curated over the span of multiple initiatives.

Image by Luca Bravo

Proprietary Technology Stacks:

We are hyper-focused on unifying technologies that automate traditional PR tasks. Your initiative will be a direct recipient of an entirely new level of technology-fueled efficiency, machine learning-based strategic calculation, and the communicative orchestration among digital tribes, chieftain, and organizational alliances that only comes with a human interface. Technology offers automation for tasks that would traditionally require entire teams of experts to facilitate. Your profound results are baked into the process.

tvshow_edited.jpg

News Network Affiliate Blog and Article Distribution:

Sure, press releases have their place for informing the public and journalists. Still, unless you’re a Fortune 50 CEO, more often than not, your message blends in with the chaos and noise of this overly communicative space. While some organizations operate their own publishing and authoring initiatives, most organizations and initiatives use more common publishing platforms. Blogs, Medium, and LinkedIn, among others, are the communication vectors used by most organizations to communicate with their tribes.

The objective then becomes maximizing each post for optimal efficiency. Our strategy is to offer quick and pronounced enunciation of each post by syndicating your content to 100s of NBS, CBS, CBS, Fox (among others) affiliates to both publish on their news sites and to consider you for an interview. Each platform puts your ideas in front of new potential ideological conversions while reinforcing strategy among your established support base. Traditional media is simply a part of the ingredient to the strategy, not the whole procedure.

Web Consultation

New Project Hyper-Traction Program:

Unless you're an institutional player with celebrity status, the result of your project initiatives have the same predictable outcome, nothing. You write a blog or publish an article; few people read it, and even fewer act upon your ideas. You land a big interview on a major program, but you hear crickets as you walk off set. You promote that big press conference; the media doesn’t show up to cover it. You're invited to keynote at a major event, and the attendees are in the next room listening to your competitor talk while your audience is an ocean of empty seats. The problem isn't necessarily you or your organization. The problem is, you haven't introduced the elevated levels of anticipation or pre-positioning for each of these initiatives.  When you have a keynote, or you are conducting an interview or writing an article, we will create a "market" for that future event, and promote its success after the event. We utilize technology to automate most of this strategy, so the desired outcome, once we've identified the winning strategy for your niche and audience, becomes a formula we replicate.

Image by The Climate Reality Project

Targeted Media Outlet Distribution:

Journalists are like shepherds, and their value comes from the size of their flock of readers. We will comb through our dynamic database of 700,000 journalists and handpick those who offer the best possibility of writing and reporting on your initiative for their vast readership/viewership. They all want unique access; we find out what that access is, and we make it happen for a mutually beneficial relationship. Radio and TV programs are also on our radar and make those happen as needed.

Image by Ilya Pavlov

Massive, A.I. Driven, Realtime Journalist Outreach:

How many times a day do journalists around the world use your initiative's targeted keywords in their work or on social media when they are looking for topical experts to interview? 50? 100? 1000 times each day? Now imagine each of those journalists getting a personalized pitch, on your behalf, by a PR team that works for you 24/7/365. How much media coverage do you think you’d get? Again, this is yet another powerful advantage that comes with access to our bleeding-edge technology. Our proprietary Ronin Autom8 technology will continuously scan social media and new media being published nationally and globally. When our program identifies media coverage, a journalist requesting the assistance of an expert, or social media conversation by anyone in our media database about your initiative niche, we scan that information for positive or negative sentiment. Next, your designated PR executive will call or email an invite to have a discovery call where we will either pitch you as an expert to be interviewed or just put the call on your calendar if they ask for an interview first. This technology alone is a game-changer for everyone that has used it. We include it in this package.

conferenceImage_edited.jpg

Targeted Industry Niche Distribution:

It’s time to rally the troops. The objective is to identify the key players among industry who can carry your message to their localized influence base. We give them the access they require and the customization of the message communication vector to optimize the efficiency of message delivery to their flock. Our A.I. driven platform identifies those executives and managers within the industry who's interests and followers closely identify with a platform and idea similar to yours. They will then perpetuate and promote your movement.

Image by The Climate Reality Project

New Project Hyper-Traction Program:

Unless you're an institutional player with celebrity status, the result of your project initiatives have the same predictable outcome, nothing. You write a blog or publish an article; few people read it, and even fewer act upon your ideas. You land a big interview on a major program, but you hear crickets as you walk off set. You promote that big press conference; the media doesn’t show up to cover it. You're invited to keynote at a major event, and the attendees are in the next room listening to your competitor talk while your audience is an ocean of empty seats. The problem isn't necessarily you or your organization. The problem is, you haven't introduced the elevated levels of anticipation or pre-positioning for each of these initiatives.  When you have a keynote, or you are conducting an interview or writing an article, we will create a "market" for that future event, and promote its success after the event. We utilize technology to automate most of this strategy, so the desired outcome, once we've identified the winning strategy for your niche and audience, becomes a formula we replicate.

Image by Austin Distel

Podcast Interview Tour:

The demand for podcast interviews continues to grow and has exceeded demand for interviews on TV and Radio combined. Podcasts offer surgical precision coverage as this forum allows you to present your ideas to legions of niche audience enthusiasts. The dedication and loyalty of these listeners, compounded by their influential and efficient sharing of content and social media buzz creation, makes podcast coverage the most sought-after publicity strategy offered today. We will create a Podcast Interview Tour that puts you on shows and in front of industry enthusiasts who are most interested in hearing and acting upon your message. In most cases, your Livestream recording and research download link will be shared via podcast description read by those who download and listen to your episode, private and open subscriber newsletters and social media 100s, 1000s, and even 10,000s of times.

Your Own National Press Club Forum:

Image by Tycho Atsma

It’s one thing to be asked to speak at an event, but wouldn’t you be more interested in having your own specialized niche forum? We’ll custom design an industry niche forum that offers both Livestream and brick and mortar events at the National Press Club. This white-glove solution puts you in the driver seat with complete control as the executive director of your own, unique topical niche forum. You tell us how you want it, and we set it up, complete with keynote spots, expert panels and moderators, video cameras, mics, video editing, and even promotions.

Imagine being able to offer clients and peers the ability to voice their opinions, expertise, and ideas directly to the media and a massive virtual audience in a historical location such as the National Press Club. This is the only executive director program that allows you to simply be the talent, and show up, while we take care of all the details for you. We'll also invite targeted media and pitch your event for national and international coverage.

 

Your movement starts here!

In the art of modern-day “movement creation,” it’s all about gaining access to, loyalty from, and streamline messaging to the digital tribe and chieftain hierarchy of modern social influence. Members of Congress understand that this is their path to reelection and party influence. Traditional media knows that this is their only means of survival, and those seeking to influence hearts and minds need to apply these tools to compete with adversarial influence machines.

The days of making statements and driving change via protests, rallies, lobbying media outlets to use your talking points, or interview your guests are gone. If you're still beating the same drum, you're playing for an audience of one. Our strategy takes your initiative and builds it into the social construct of your target audience, their daily lives, and their established value system.

 

Your movement starts here!

Contact us today for more information.

 
banner-black and white.jpg